Attracting Sponsors and Corporate Partners

Attracting sponsors and corporate partners is a challenge for many individuals, teams and organisations particularly those who are less experienced in business development.

As a sponsorship consultant and through the provision of in house and public sponsorship training and facilitatition of sponsorship workshops

Richard helps clients to:

• Identify their barriers to performance
• Develop an effective strategy
• Attain the required skills, knowledge and attitudes
  
• Develop their confidence in the sales process
• Learn from their experiences to enhance performance

Specific challenges covered include:

• Understanding corporate objectives
• Developing your proposition
• Identifying prospects that will be attracted to your proposition
  
• Approaching sponsors and partners
  
• Attracting sponsors and partners
  
• Building rapport with prospects
• Uncovering prospect's real needs
• Writing and presenting effective proposals
• Closing the sale and overcoming objections
• Valuing and pricing your opportunity
• Measuring effectiveness of sponsorships
• Maintaining a positive and resourceful state throughout the process

"Richard's sponsorship sales training helps you focus on the real needs of potential partners. No matter what level you are at, he brings great insight and will lift you to a new level. It's made a real dollar difference to our business"

Sean Pickwell, Waterfront Entertainment Marketing

"The session was fun, challenging, entertaining and most of all motivating. It gave us confidence in the value of our product not just to MIFF - but more importantly to potential buyers. After the session Richard was on hand to guide us through an intensive period of reworking our sponsorship sales documents. As a result, we have some new partners on board who are very excited about the opportunities that MIFF presents their brands with. This process has also revitalised our relationship with existing partners and broadened their understanding of what we have to offer. I can thoroughly recommend Richard's workshops to critically analyse the value of their sponsorship properties from the buyer's perspective and follow through with an action plan of changes. It's hard work but well worth it as the skills that our team gained can be applied to a range of business situations"

Emma Merrigan, Melbourne International Film Festival

"Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"

Christopher Wainwright, Adelaide Youth Orchestra

Contact Richard to discuss how to attract more sponsors and corporate partners to your organisation.

The last 'How to Attract More Sponsors' public workshop took place on March 26/27, 2009, the next one will take place in late 2009.