Attracting Sponsors and Corporate Partners
Attracting sponsors and corporate partners is a challenge for many individuals, teams and organisations particularly those who are less experienced in business development.
As a sponsorship consultant and conference speaker, and by providing in house and public sponsorship training and facilitating sponsorship workshops Richard helps clients to:
- Identify their barriers to performance
- Develop an effective strategy
- Attain the required skills, knowledge and attitudes
- Develop their confidence in the sales process and in finding sponsors
- Learn from their experiences to enhance performance
Specific challenges covered include:
- Understanding corporate objectives
- Developing your proposition
- Identifying prospects that will be attracted to your proposition
- How to approach sponsors and corporate partners
- Attracting sponsors and corporate partners
- Building rapport with prospects
- Uncovering prospects' real needs
- Writing and presenting effective proposals
- Closing the sale and overcoming objections
- Valuing and pricing your opportunity
- Servicing and managing sponsors
- Measuring effectiveness of sponsorships
- Maintaining a positive and resourceful state throughout the process
"Richard's sponsorship sales training helps you focus on the real needs of potential partners. No matter what level you are at, he brings great insight and will lift you to a new level. It's made a real dollar difference to our business"
Sean Pickwell, Waterfront Entertainment Marketing
"I would like to personally thank Richard for the training we undertook at Diversified last month. In my ten years in sales this sponsorship training stood out as the most professional and beneficial training myself and the team have ever had. We have seen our sponsorship lift to record levels and the team are using all the skills we were taught and enjoying the success - thank you Richard."
Claire Back, Diversified Exhibitions
"Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"
Christopher Wainwright, Adelaide Youth Orchestra
"After completing the one day workshop 'How to Attract More Sponsors' I applied Richard's principles to my business development practice and strategy. Within six months and despite the GFC we secured hundreds of thousands of dollars and signed up two 'meaningful' corporate partners for the next three years. I highly recommend this course!"
Tarnya Van Driel, Business Development & Sponsorship Manager, Asthma Foundation of SA
"The session was fun, challenging, entertaining and most of all motivating. It gave us confidence in the value of our product not just to MIFF - but more importantly to potential buyers. After the session Richard was on hand to guide us through an intensive period of reworking our sponsorship sales documents. As a result, we have some new partners on board who are very excited about the opportunities that MIFF presents their brands with. This process has also revitalised our relationship with existing partners and broadened their understanding of what we have to offer. I can thoroughly recommend Richard's workshops to critically analyse the value of their sponsorship properties from the buyer's perspective and follow through with an action plan of changes. It's hard work but well worth it as the skills that our team gained can be applied to a range of business situations"
Emma Merrigan, Melbourne International Film Festival
Sponsorship Training - Sponsorship Workshop
The next public workshops take place in:
Sponsorship Consultant
Contact Richard to discuss how to attract more sponsors and corporate partners to your organisation.
Conference Speaking
Contact Richard to speak at your next conference