It doesn't matter how good what you have to offer is if you can't communicate it to your audience
Here are some simple techniques to bring to life what you have to offer and increase your chances of having your audience say yes.
Outcomes
Focus on the outcomes that your audience will receive from a relationship with you rather than just the characteristics (features) of what you offer
Key Messages
Focus on delivering key messages; too much information will dilute the impact of the key points that you are trying to convey
Visuals
A picture tells a thousand words; use visuals to reinforce your written and verbal messages
Facts
Provide relevant facts as evidence to support your case
Emotions
Where appropriate, use emotive pictures, stories, quotations, testimonials and examples to generate an emotional response
Timetables
Help your audience to clearly see the path that you are asking them to travel by providing a timetable of activity
Credibility
Help your audience to relate the opportunity to their own needs by providing examples of how what you offer has benefited others in a similar situation
Customise
Emphasise points that are relevant to your audience, for example, a sales manager will probably be more interested in the impact on sales targets, the HR manager the impact on staff, the accountant on whether the figures are robust and stack up and the marketing manager on how many free lunches they will get (just joking!)
So next time you're trying to communicate what you have to offer, take a moment to consider how you can achieve the best possible outcome