Business Development Training
A practical one day sales and business development training workshop for people who want to enhance their sales and business development capability.
Whether you are employed in a sales or business development role or run your own business, attracting new business is a challenge.
In a small group setting (maximum 16 participants), the workshop will guide you through an effective sales and business development process. You will practice the key skills, gain the required knowledge and learn the key attitudes for successful selling and business development.
Who should attend?
The workshop will be most useful for people who work in a consultative sales environment providing solutions to client and customer needs, for example, exhibitions, events, marketing agencies, sponsorship, fundraising, tourism, hotels, professional services and consulting.
Key areas covered include:
- Who are looking to attract? Identifying your ideal client
- Developing and communicating your compelling audience proposition
- Developing an effective business development plan
- The importance of lifetime value
- Approaching prospects so that they will want to talk to you
- Attracting prospects to you through speaking, writing, networking and events
- How to conduct a sales meeting
- Developing relationships and building rapport with prospects
- Effective questioning to uncover a prospect's real needs
- Presenting compelling customer focused solutions
- Closing the sale and overcoming objections
- Maintaining a positive and resourceful state
- Learning from your experiences to drive performance
Participant feedback from Richard's Australian Workshops
"Fantastic Program"
El Kwang, Dockside Group
The most informative and relevant learning day I have attended!"
Carly Maloney, NSW Premier's Department
"Thank you for a fantastic workshop. I found the content to be very targeted and relevant to what I do. It was great to walk away with new tools and a different approach to attracting and targeting new business - and thank you for making it enjoyable too!"
Gabriella Alberici, Dockside Group
"Excellent day. We covered topics that are critical business fundamentals"
Megan Walker, Market Savvy
"Fantastic "
Anna Mathews, Bell Shakespeare
"An excellent overview of the process and techniques for developing business"
Diane Lyons National Association of Testing Authorities
"Great day! Thank you for the wonderful workshop. Hope to see you at another one in the future"
Crystal Presotto I Am Events
"Very useful day. Richard was an engaging presenter"
Jasmyn Real ZEST Healthcare
"Excellent Content"
Ian Walker, Archer Gowland
"Excellent. Very Professional, engaging, interactive and informative"
Kim Vale, Waterfront Entertainment
"Always very insightful information about the barriers and opportunities ahead for development"
Ari Panagiotou, Royal Brisbane Women’s Hospital Foundation
"A practical session that highlights sales and business development skills that are essential to your success in business"
Catherine Buckley, Association Management Services Australia
Participant feedback from Richard's London Workshops
"I found this extremely beneficial and feel that this will really help me improve in my role"
Mathew Brown, The Royal Borough of Kensington & Chelsea
"Excellent - really enjoyed the day! Very informative and Richard kept everyone engaged throughout the day"
Jenny Bones, British Academy of Film and Television Arts (BAFTA 195 Piccadilly)
"The overall day was extremely beneficial, offering valuable tips and advice that I definitely put into practice"
Sylvana Malachias, Royal Horticultural Halls and Conference Centre, London
"very informative and enjoyable day with ideas I can take back to work and implement straight away"
Jacqui Parry, School of Oriental and African Studies, London
The last public workshop took place on December 1. Click here for details New dates shortly.
Richard outlines three key tips for attracting clients in conversation with Robert Gerrish watch video