If you really want to break through the communication clutter and attract your audience focus on getting your audience to experience what you have to offer
Create an emotional connection
Experience provides an opportunity to create an emotional connection with your audience, more so than a testimonial or telling your audience what your product or service will be like
Leave a lasting impression
Imagine for one moment that you need to book a speaker for an event
Would you choose the speaker who sends you a brochure saying how good they are, the speaker that a colleague recommends or the speaker that you have recently heard and know is excellent?
Evidence gathered through experience will override all other knowledge
Put yourself in pole position
In today's world, we don't always have time to research and consider all possible options
If we have a need and we have just experienced someone that can help us satisfy that need and their price is within budget, why would we look elsewhere?
Focus on getting experienced
So just as the professional speaker's main approach to gaining new business is to get people to hear them speak
If you are offering a professional service, let your audience sample your approach through speaking and writing or through providing an introductory offer
If you are selling sports, arts or a charity, invite your prospects to an event so that they can feel, hear and see what the experience would be like for their clients, prospects and staff
So next time...
You are developing your marketing plan; think about opportunities to get your audience to experience what you have to offer and put yourself in pole position