How to Attract and Retain Sponsors Sydney
April 26, 2012 Hyde Park Forum, Sydney
Combining the worlds of sponsorship and business development training, How to Attract & Retain Sponsors is a practical one day workshop that will invigorate your approach to securing and retaining sponsors and corporate partners.
In a small group setting (maximum 16 participants) the workshop will take you on a journey through the key stages of the sales and retention process. You will practice the key skills, gain the required knowledge and learn the key attitudes necessary for attracting and retaining sponsors and corporate partners.
In the workshop you will learn:
- The power of sponsorship as a marketing and business tool
- The 15 reasons corporates undertake sponsorships and partnerships
- What corporates look for in a proposal
How to:
- develop your organisation’s compelling proposition
- identify and maintain a flow of qualified prospects
- approach and attract prospects so that they will want to talk to you
- build rapport and meaningful relationships with prospects
- identify the real needs of prospects through effective questioning
- structure and deliver an effective proposal and presentation
- close the sale and overcome objections
- manage and service sponsors effectively
- maximise performance
Who should attend the training?
Anyone responsible for securing and retaining sponsorships and corporate partnerships who wants to improve their performance and get results.
About your trainer - Richard Woodward
Trainer to leading organisations
Richard provides training and workshop facilitation to the leading organisations in every sector that seek sponsorships and corporate partnerships.
In the last 12 months this has included the National Rugby League (sport), Bell Shakespeare (arts), St.Vincent de Paul Society (charity), National Gallery of Australia (cultural institution), Diversified Exhibitions (events) and Waste Management Association of Australia (associations). Clients
Insights from both sides of sponsorship
Richard has held marketing roles in Australia and UK for Commonwealth Bank, Telstra Stadium, Sydney Opera House, KPMG and the RAC. He has worked on both sides of sponsorship. During his time at CBA, the Bank won the National Sponsorship Awards in both the Sport and Community & Cultural categories.
Leading Industry speaker
Richard is a frequent speaker on sponsorship at industry conferences, presenting at the Australian Sponsorship Marketing Association (ASMA) and Sponsorship Australasia conferences, the FIA International Fundraising Conference, the International Not for Profit Convention & Exhibition (INCE), the Professional Conference Organisers Association Conference, the Asia Pacific Association Executives Congress (APAEC), the Fundraising Institute of New Zealand (FINZ) Conference, the Australian Business Events Expo (ABEE), the Australian Events Symposium, and Meetings & Events Australia (MEA) National Conference.
Qualified trainer and facilitator
Richard is a qualified trainer and facilitator who provides business development, sales and presentation training and workshop facilitation to leading corporates and not for profit organisations Clients
Feedback from previous workshop participants
"I would like to personally thank Richard for the training we undertook at Diversified last month. In my ten years in sales this sponsorship training stood out as the most professional and beneficial training myself and the team have ever had. We have seen our sponsorship lift to record levels and the team are using all the skills we were taught and enjoying the success - thank you Richard."
Claire Back, Diversified Exhibitions
"Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"
Christopher Wainwright, Adelaide Youth Orchestra
"After completing the one day workshop 'How to Attract More Sponsors' I applied Richard's principles to my business development practice and strategy. Within six months and despite the GFC we secured hundreds of thousands of dollars and signed up two 'meaningful' corporate partners for the next three years. I highly recommend this course!"
Tarnya Van Driel, Asthma Foundation of SA
"Richard’s sponsorship sales training helps you focus on the real needs of potential partners. No matter what level you are at, he brings great insight and will lift you to a new level. It’s made a real dollar difference to our business"
Sean Pickwell, Waterfront Entertainment Marketing
"Absolutely fantastic and inspirational. Thank You. This information is priceless"
Rebecca Goodman, State Theatre Company South Australia
"You leave with a real sense of how to go forward and enagge prospects, but you also gain the confidence and strategy to help you achieve "
Jennifer Tighe, Melbourne Symphony Orchestra
"Provides a great insight into the strategic process and detailed planning that is required to secure and retain sponsors"
Tim Gledhill, Cricket Victoria
"This is a truly wonderful workshop, especially for people new to the industry. Full of insight, real case studies and extremely useful information to take back to your organization. It's Friday afternoon and I want to get back to work!"
Xanthe Chapman, University of NSW
"The most mind blowing intense workshop ever experienced. Changed my views completely on how to attract sponsors"
Chrissy Hawker, South West Football Netball League, Victoria
"I found the workshop incredibly useful and gained fresh insight into the key drivers for an organisation looking to undertake sponsorship. Your common sense approach ensured I came away with a real sense of what organisations look for, how to tailor each approach and work through any solid leads. Your timing, pitch and professional approach meant I was fully engaged for the two days and can now deliver a proposition that hits the mark, rather than wasting everybody's time. Thank you!"
Claire Nettley, Melbourne Renegades
"You need to do this workshop if you work in sponsorship. Its applicable to every industry and will set your career up for life!"
Anna Mathews, Bell Shakespeare
"Extremely Worthwhile"
Rod Ward, Ballarat Football and Netball League
"A brilliant insight into the process of attracting sponsors"
Clare Murray, Centre for Accident Research and Road Safety Queensland
"Worth its weight in gold. Return on Investment will be realised in a matter of weeks"
Aaron Nunn, Ballarat Football and Netball League
"A must for anyone who wants to attract, retain or even venture into the world of sponsorship!"
Dwayne Birtles, South East Primary Healthcare Network
"Great overall approach to seeking, valuing your product and winning sponsors. Highly recommend!"
Nicola Meggetto, Country Racing Victoria
"A valuable insight into a structured approach to the identification and qualification of potential sponsors and the tools to secure and service sponsors!"
Jason Amies, Accommodation Association of Australia
DATE: Thursday 26 April 2012
TIME: 9.00 am – 5.00 pm
VENUE: Hyde Park Forum, 271 Elizabeth Street Sydney
COST: $680 per person plus GST
Early bird - Book and Pay before February 29, 2012
$640 per person plus GST
Cost includes tea and coffee on arrival, lunch, morning & afternoon tea and workbook.
Booking Instructions, Terms and Conditions
Email bookings@richardwoodward.com.au to request a place at the workshop and provide the following information:
Name
Job Title
Organisation
Address
Phone No (Landline and Mobile)
Subject to availability, a place will be reserved for you at the workshop for 14 days and a tax invoice will be sent to you via email. In the event that the workshop is over subscribed you will have the opportunity to be wait listed.
Confirmations: On receipt of full payment within 14 days, your registration will be confirmed via email. Payments received after 14 days cannot be guaranteed registration. Payment must be received prior to the workshop.
Refunds: Full refunds will be paid where a cancellation of registration is received in writing at least 21 days before the workshop. Within 21 days of the workshop, no refunds will be permitted.
Substitution: Substitute delegates will be permitted subject to prior arrangement.
Note: Richard Woodward and Associates reserves the right not to accept a registration. It may be necessary for reasons beyond the control of Richard Woodward & Associates to change the date or venue. In the unlikely event of the workshop being cancelled, a full refund will be paid.
Richard Woodward & Associates ABN 40154748026