How to Attract More Sponsors Wellington, NZ May 6
May, 6 2010 Wellington, New Zealand
Combining the world of sponsorship with business development training, 'How to Attract More Sponsors'' is a practical one day sponsorship workshop that will invigorate your approach to securing sponsors and corporate partners, increase your confidence in approaching prospects and give you more control of the sponsorship seeking process.
Who should attend the sponsorship training?
Anyone involved in approaching companies for sponsorships and partnerships who has a genuine desire to improve their or their team’s performance.
What you will receive in the sponsorship workshop
In a small group setting (maximum 20 participants), the sponsorship workshop will take you on a journey through the key stages of the sponsorship seeking process.
- You will practice the key skills, gain the required knowledge and learn the key attitudes necessary for attracting sponsors.
- You will receive advice from someone who has experienced the role of the people that you are trying to persuade and the challenges that you face in approaching corporates.
- You will receive advice from a sponsorship trainer and consultant who works day in day out with leading sponsorship seekers
- You will receive advice from an experienced business development and presentation skills trainer who’s training and coaching inspires people to results
Areas covered include:
- Why corporates undertake sponsorship
- What corporates look for in a proposal
- How to develop your organisation’s compelling proposition
- How to identify and maintain a flow of potential sponsors
- How to approach and attract prospects so that they will want to talk to you
- How to build rapport with prospects
- Understanding prospects' needs through effective questioning and listening
- How to structure and deliver an effective proposal and presentation
- Closing the sale and overcoming objections
- Maintaining a positive state throughout the sponsorship seeking process
Richard has provided sponsorship and business development consulting, training and coaching to organisations such as Taronga Zoo, Melbourne International Film Festival, Single Market Events, Heart Foundation, Australian String Quartet, Outback Queensland Tourism, National Gallery of Australia, Royal Botanic Gardens, Meetings & Events Australia and Schizophrenia Research Institute as well as the many organisations that have attended his public programs.
Richard has held marketing roles in Australia and UK for Commonwealth Bank, Telstra Stadium, Sydney Opera House, KPMG and the RAC. He has worked as a communication skills trainer and on both sides of sponsorship. During his time at CBA, the Bank won the National Sponsorship Awards in both the Sport and Community & Cultural categories.
Richard is a frequent speaker on sponsorship at industry conferences speaking at the Australian Sponsorship Marketing Association (ASMA) annual conference in 2004, 2005, 2006, 2007 and 2009, the FIA International Fundraising Conference in 2007, 2008 and 2010, the International Not for Profit Convention & Exhibition (INCE) in 2006, 2007, 2008 and 2009, the Professional Conference Organisers Association Conference in 2008 and 2009, the Asia Pacific Association Executives Congress (APAEC) in 2008 and Meetings & Events Australia (MEA) National Conference in 2007.
Feedback from previous How to Attract More Sponsors workshop participants
"Absolutely fantastic and inspirational. Thank You. This information is priceless"
Rebecca Goodman, The Leukaemia Foundation
"After completing the one day workshop 'How to Attract More Sponsors' I applied Richard's principles to my business development practice and strategy. Within six months and despite the GFC we secured hundreds of thousands of dollars and signed up two 'meaningful' corporate partners for the next three years. I highly recommend this course!"
Tarnya Van Driel, Asthma Foundation of SA
""Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"
Christopher Wainwright, Adelaide Youth Orchestra
"Richards written approach to making first contact with sponsors has been remarkably successful as I have sent 209 letters and made an appointment with each company, it doesn't getting any better than 100% response!"
Frances Lemon, Australian Institute of Company Directors
"Easily the most beneficial, relevant and dynamic workshop I have been to"
Ben Cox, Brisbane Legacy
"I have attended other sponsorship seminars but this was far and away the most valuable and relevant"
Gary Henshall, Parks and Leisure Australia
"This is a truly wonderful workshop, especially for people new to the industry. Full of insight, real case studies and extremely useful information to take back to your organization. It's Friday afternoon and I want to get back to work!"
Xanthe Chapman, University of NSW
"Richard’s sponsorship sales training helps you focus on the real needs of potential partners. No matter what level you are at, he brings great insight and will lift you to a new level. It’s made a real dollar difference to our business"
Sean Pickwell, Waterfront Entertainment Marketing
"The workshop was fantastic and I look forward to attending others in the future"
Lisa Nicolle, Hardware Association of Queensland
"Excellent - Thanks Richard. I've been in this game a while, but still have taken many things away to make me more successful"
David Furniss, The Leukaemia Foundation
"Great day! Learnt so much and it changed the way I thought about sponsorship"
Kerry House, Guide Dogs SA.NT
"Fantastic couple of days that I'm sure will have a huge impact on our ability to attract more sponsorship"
Scott Chambers, Australian Society for HIV Medicine
"I would usually come away with one unique idea to apply in my workplace but today I am walking away with many."
Claire Beattie, Self Storage Association of Australasia
"Excellent course with great practical information"
Sally Bolton, The Royal Australian Institute of Architects
"The workshop brought me clarity and focus and has provided me with a fantastic starting point for success"
Emmalle Bell, Malthouse Theatre
"It is the finer points that Richard teaches that make all the difference"
Katherine Beget, ClubsNSW
"Everything presented was superbly articulated and extremely instructive. I am now inspired to exceed all expectations"
Deicha Batts, RNA
"It was excellent!" Well presented, interesting and very relevant"
Phoebe Wilson, Sacred Heart Mission
"Really hit the spot 10/10"
Annie Duncan, Scope
"Excellent, very relevant to my day to day work"
Stacey Bishop, Mater Foundation
"Great use of examples and scenarios with theory"
Belinda Hill, Heart Foundation
"Very good balance between theory and practice. Good examples and case studies. Excellent workbook!"
Amelia Greggery, Royal Children's Hospital Foundation
"Great Course! Relevant, practical and balanced"
Kylie Chappell, Barnardos Australia
"Extremely well presented and relevant"
Paula Found, Royal Botanic Gardens
"Excellent delivery of presentation. Has provided me with plenty of ideas as to how to adjust current approach to get results"
Kirsty Jopson, Football Federation Victoria
"Excellent advice shaped by the hands on experience of Richard"
Bob Cleary, SASTA
"Great day thank you. Very practical and based on real life comparable experiences"
Judy Turner ACMI
"Bloody Great!!"
Paul Loughran, Rural Workforce Agency Victoria Limited
"Excellent direct presentation with lots of practical ideas. Great real life examples to demonstrate"
Francine Holt, Condamine Alliance
"Great seminar, very informative"
Leanne Angel, CareFlight Queensland
"Really enjoyed it, found it extremely applicable, practical, knowledgeable and generally helpful"
Natalie Susman, Very Special Kids
"The seminar was extremely informative engaging and relevant to my business. It has provide me with a number of new techniques and approaches to take into the marketplace"
Avi Melniker, Waterfront Entertainment Marketing
"An excellent investment for me personally and professionally. Professional, well organized, excellent materials. Thank You"
Karyn Lisignoli, The REACH Foundation
"Excellent and very practical learnings"
Leonie Parkinson, .au Community Domains
"Helpful and thought provoking. Provided useful resources and tactics for us to use with our corporate development"
Lisa Herden, National Heart Foundation
"Excellent. Quality content well organized and very insightful"
Christian Burden, University of Western Sydney
"Great day, very beneficial"
Katie Melrose, NSW Department of Premier and Cabinet
"Excellent content and engaging presenter. Encouraged to think about my own situation"
Rachel Morgenbesser, Montrose Access
"Very helpful. I will walk away feeling more confident approaching sponsors"
Elizabeth Finn, RNA
"An excellent workshop. Reinforced the things that I am doing well and things that can be improved
Wendy Allen, AgForce Queensland
"Great & Dynamic. Addressed many questions"
Katrina Shears, Engineers Australia
"Very practical & useful for someone like myself who needs a starting point and structure to develop this process"
Joslyn Hibberd, Southern Division of General Practice
TIME: 8.45 am Arrival Coffee. Workshop 9.00 am – 5.00 pm
COST: $695 NZ per person. FINZ Members $595 per person
Cost includes tea and coffee on arrival, lunch, morning and afternoon tea.
Each participant will receive a workbook containing checklists on topics such as presenting, writing proposals and using the telephone for sales calls as well as Richard’s 25 tips to Attract More Business.
Venue
Intercontinental Hotel, 2 Grey St Wellington, 6011, New Zealand
Booking Instructions, Terms and Conditions
Note: Workshop numbers are strictly limited to ensure a low trainer to participant ratio.
Email bookings@richardwoodward.com.au to request a place at the workshop and provide the following information:
Name
Job Title
Organisation
Address
Phone No (Landline and Mobile)
FINZ membership details to receive FINZ member discount
Subject to availability, a place will be reserved for you at the workshop for 14 days and a tax invoice will be sent to you via email. In the event that the workshop is over subscribed you will have the opportunity to be wait listed.
Confirmations: On receipt of full payment within 14 days, your registration will be confirmed via email. Payments received after 14 days cannot be guaranteed registration
Refunds: Full refunds will be paid where a cancellation of registration is received in writing at least 21 days before the workshop. Within 21 days of the workshop, no refunds will be permitted.
Substitution: Substitute delegates will be permitted subject to prior arrangement.
Note: Richard Woodward and Associates reserves the right not to accept a registration. It may be necessary for reasons beyond the control of Richard Woodward & Associates to change the date or venue. In the unlikely event of the workshop being cancelled, a full refund will be paid.
Richard Woodward & Associates ABN 82779608281