How to Attract More Sponsors
Combining the world of sponsorship with business development training, 'How to Attract More Sponsors'' is a practical sponsorship training workshop that will invigorate your approach to securing sponsorship, increase your confidence in approaching potential sponsors and give you more control of the sponsorship seeking process.
Areas covered in the sponsorship training include:
- Why corporates undertake sponsorship
- What corporates look for in a proposal
- How to develop your organisation's compelling proposition
- How to identify and maintain a flow of potential sponsors
- How to approach and attract prospects so that they will want to talk to you
- How to build rapport with prospects
- Understanding prospects' needs through effective questioning and listening
- How to structure and deliver an effective proposal and presentation
- Closing the sale and overcoming objections
- Valuing and pricing your opportunity
- Managing and servicing sponsors
- Measuring the effectiveness of sponsorships
- Maintaining a positive state throughout the sponsorship seeking process
The last public workshops took place in:
Dates for future workshops to be announced shortly
Testimonials from previous sponsorship workshop attendees:
"Absolutely fantastic and inspirational. Thank You. This information is priceless"
Rebecca Goodman, The Leukaemia Foundation
"After completing the one day workshop 'How to Attract More Sponsors' I applied Richard's principles to my business development practice and strategy. Within six months and despite the GFC we secured hundreds of thousands of dollars and signed up two 'meaningful' corporate partners for the next three years. I highly recommend this course!"
Tarnya Van Driel, Business Development & Sponsorship Manager, Asthma Foundation of SA
"Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"
Christopher Wainwright, Adelaide Youth Orchestra
"Richards written approach to making first contact with sponsors has been remarkably successful as I have sent 209 letters and made an appointment with each company, it doesn't getting any better than 100% response!"
Frances Lemon, National Sponsorship Manager, Australian Institute of Company Directors
"Easily the most beneficial, relevant and dynamic workshop I have been to"
Ben Cox, Brisbane Legacy
"I have attended other sponsorship seminars but this was far and away the most valuable and relevant"
Gary Henshall, Parks and Leisure Australia
"This is a truly wonderful workshop, especially for people new to the industry. Full of insight, real case studies and extremely useful information to take back to your organization. It's Friday afternoon and I want to get back to work!"
Xanthe Chapman, University of NSW
"Excellent - Thanks Richard. I've been in this game a while, but still have taken many things away to make me more successful"
David Furniss, The Leukaemia Foundation
"The most valuable workshop I’ve attended - so specific and learnt from real life experiences"
Rebecca Hardie, Wellington City Council, NZ
"The workshop was fantastic and I look forward to attending others in the future"
Lisa Nicolle, Hardware Association of Queensland
"Great day! Learnt so much and it changed the way I thought about sponsorship"
Kerry House, Guide Dogs SA.NT
"Fantastic couple of days that I'm sure will have a huge impact on our ability to attract more sponsorship"
Scott Chambers, Australian Society for HIV Medicine
"I would usually come away with one unique idea to apply in my workplace but today I am walking away with many."
Claire Beattie, Self Storage Association of Australasia
"Excellent course with great practical information"
Sally Bolton, The Royal Australian Institute of Architects
"The workshop brought me clarity and focus and has provided me with a fantastic starting point for success"
Emmalle Bell, Malthouse Theatre
"Everything presented was superbly articulated and extremely instructive. I am now inspired to exceed all expectations"
Deicha Batts, RNA
"It was excellent!" Well presented, interesting and very relevant"
Phoebe Wilson, Sacred Heart Mission
"Really hit the spot 10/10"
Annie Duncan, Scope
"Excellent, very relevant to my day to day work"
Stacey Bishop, Mater Foundation
"Great use of examples and scenarios with theory"
Belinda Hill, Heart Foundation
"Very good balance between theory and practice. Good examples and case studies. Excellent workbook!"
Amelia Greggery, Royal Children's Hospital Foundation
"Great Course! Relevant, practical and balanced"
Kylie Chappell, Barnardos Australia
"Extremely well presented and relevant"
Paula Found, Royal Botanic Gardens
"Excellent delivery of presentation. Has provided me with plenty of ideas as to how to adjust current approach to get results"
Kirsty Jopson, Football Federation Victoria
"Excellent advice shaped by the hands on experience of Richard"
Bob Cleary, SASTA
"Great day thank you. Very practical and based on real life comparable experiences"
Judy Turner ACMI
"Bloody Great!!"
Paul Loughran, Rural Workforce Agency Victoria Limited
"Excellent direct presentation with lots of practical ideas. Great real life examples to demonstrate"
Francine Holt, Condamine Alliance
"Great seminar, very informative"
Leanne Angel, CareFlight Queensland
"Really enjoyed it, found it extremely applicable, practical, knowledgeable and generally helpful"
Natalie Susman, Very Special Kids
"The seminar was extremely informative engaging and relevant to my business. It has provide me with a number of new techniques and approaches to take into the marketplace"
Avi Melniker, Waterfront Entertainment Marketing
"An excellent investment for me personally and professionally. Professional, well organized, excellent materials. Thank You"
Karyn Lisignoli, The REACH Foundation
"Excellent and very practical learnings"
Leonie Parkinson, .au Community Domains
"Helpful and thought provoking. Provided useful resources and tactics for us to use with our corporate development"
Lisa Herden, National Heart Foundation
"Excellent. Quality content well organized and very insightful"
Christian Burden, University of Western Sydney
"Great day, very beneficial"
Katie Melrose, NSW Department of Premier and Cabinet
"Excellent content and engaging presenter. Encouraged to think about my own situation"
Rachel Morgenbesser, Montrose Access
"Very helpful. I will walk away feeling more confident approaching sponsors"
Elizabeth Finn, RNA
"An excellent workshop. Reinforced the things that I am doing well and things that can be improved
Wendy Allen, AgForce Queensland
"Great & Dynamic. Addressed many questions"
Katrina Shears, Engineers Australia
"Very practical & useful for someone like myself who needs a starting point and structure to develop this process"
Joslyn Hibberd, Southern Division of General Practice
"Thank you. Very informative, insightful and has empowered me!"
Aleksanda Natora, Kidsafe Victoria
"A great workshop providing a professional approach to sourcing sponsorship"
Edith Macintosh, NSW Training Awards
"Feel inspired now that I am armed with some great knowledge"
Lillian Adnan, Guide Dogs NSW/ACT
"Thought that the two days, content, delivery and folder of information are a great resource"
Trisha Wong, Australian General Practice Network
"Definitely a worthwhile investment for Tourism Victoria and future opportunities for the Victorian Tourism Awards. It will make a difference”
Nicole Mclean, Tourism Victoria
Click here to read how to become effective at attracting sponsors