How to Attract & Retain Sponsors
Combining the worlds of sponsorship and business development training, How to Attract & Retain Sponsors is a practical workshop that will invigorate your approach to securing and retaining sponsors and corporate partners.
In a small group setting the workshop will take you on a journey through the key stages of the sales and retention process. You will practice the key skills, gain the required knowledge and learn the key attitudes necessary for attracting and retaining sponsors and corporate partners.
Next workshop dates
Testimonials from previous sponsorship workshop attendees:
"I would like to personally thank Richard for the training we undertook at Diversified last month. In my ten years in sales this sponsorship training stood out as the most professional and beneficial training myself and the team have ever had. We have seen our sponsorship lift to record levels and the team are using all the skills we were taught and enjoying the success - thank you Richard."
Claire Back, Diversified Exhibitions
"Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"
Christopher Wainwright, Adelaide Youth Orchestra
"After completing the one day workshop 'How to Attract More Sponsors' I applied Richard's principles to my business development practice and strategy. Within six months and despite the GFC we secured hundreds of thousands of dollars and signed up two 'meaningful' corporate partners for the next three years. I highly recommend this course!"
Tarnya Van Driel, Asthma Foundation of SA
"Richard’s sponsorship sales training helps you focus on the real needs of potential partners. No matter what level you are at, he brings great insight and will lift you to a new level. It’s made a real dollar difference to our business"
Sean Pickwell, Waterfront Entertainment Marketing
"Absolutely fantastic and inspirational. Thank You. This information is priceless"
Rebecca Goodman, State Theatre Company South Australia
"You leave with a real sense of how to go forward and enagge prospects, but you also gain the confidence and strategy to help you achieve "
Jennifer Tighe, Melbourne Symphony Orchestra
"Provides a great insight into the strategic process and detailed planning that is required to secure and retain sponsors"
Tim Gledhill, Cricket Victoria
"This is a truly wonderful workshop, especially for people new to the industry. Full of insight, real case studies and extremely useful information to take back to your organization. It's Friday afternoon and I want to get back to work!"
Xanthe Chapman, University of NSW
"The most mind blowing intense workshop ever experienced. Changed my views completely on how to attract sponsors"
Chrissy Hawker, South West Football Netball League, Victoria
"I found the workshop incredibly useful and gained fresh insight into the key drivers for an organisation looking to undertake sponsorship. Your common sense approach ensured I came away with a real sense of what organisations look for, how to tailor each approach and work through any solid leads. Your timing, pitch and professional approach meant I was fully engaged for the two days and can now deliver a proposition that hits the mark, rather than wasting everybody's time. Thank you!"
Claire Nettley, Melbourne Renegades
"You need to do this workshop if you work in sponsorship. Its applicable to every industry and will set your career up for life!"
Anna Mathews, Bell Shakespeare
"Extremely Worthwhile"
Rod Ward, Ballarat Football and Netball League
"A brilliant insight into the process of attracting sponsors"
Clare Murray, Centre for Accident Research and Road Safety Queensland
"Worth its weight in gold. Return on Investment will be realised in a matter of weeks"
Aaron Nunn, Ballarat Football and Netball League
"A must for anyone who wants to attract, retain or even venture into the world of sponsorship!"
Dwayne Birtles, South East Primary Healthcare Network
"Great overall approach to seeking, valuing your product and winning sponsors. Highly recommend!"
Nicola Meggetto, Country Racing Victoria
"A valuable insight into a structured approach to the identification and qualification of potential sponsors and the tools to secure and service sponsors!"
Jason Amies, Accommodation Association of Australia
"The most valuable workshop I’ve attended - so specific and learnt from real life experiences"
Rebecca Hardie, Wellington City Council, NZ