How to Attract & Retain Sponsors
Combining the worlds of sponsorship and business development training, How to Attract & Retain Sponsors is a practical sales and servicing workshop that will invigorate your approach to securing and retaining sponsors and corporate partners, increase your confidence in approaching prospects and give you more control of the sales and retention process.
Areas covered in the sponsorship training include:
- Why corporates undertake sponsorship
- What corporates look for in a proposal
- How to develop your organisation's compelling proposition
- How to identify and maintain a flow of potential sponsors
- How to approach and attract prospects so that they will want to talk to you
- How to build rapport with prospects
- Understanding prospects' needs through effective questioning and listening
- How to structure and deliver an effective proposal and presentation
- Closing the sale and overcoming objections
- Valuing and pricing your opportunity
- Managing and servicing sponsors
- Measuring the effectiveness of sponsorships
- Maintaining a positive state throughout the sponsorship seeking process
The public workshops are offered in one and two day formats
The next one day public workshops take place in:
Testimonials from previous sponsorship workshop attendees:
"Absolutely fantastic and inspirational. Thank You. This information is priceless"
Rebecca Goodman, State Theatre Company of South Australia
""I would like to personally thank Richard for the training we undertook at Diversified last month. In my ten years in sales this sponsorship training stood out as the most professional and beneficial training myself and the team have ever had. We have seen our sponsorship lift to record levels and the team are using all the skills we were taught and enjoying the success - thank you Richard."
Claire Back, Diversified Exhibitions
"After completing the one day workshop 'How to Attract More Sponsors' I applied Richard's principles to my business development practice and strategy. Within six months and despite the GFC we secured hundreds of thousands of dollars and signed up two 'meaningful' corporate partners for the next three years. I highly recommend this course!"
Tarnya Van Driel, Business Development & Sponsorship Manager, Asthma Foundation of SA
"Richard's business development and corporate partnering training is outstanding. He provides one with much to consider, skills and practical know how which is life changing and makes a huge difference in how one operates"
Christopher Wainwright, Adelaide Youth Orchestra
"Richards written approach to making first contact with sponsors has been remarkably successful as I have sent 209 letters and made an appointment with each company, it doesn't getting any better than 100% response!"
Frances Lemon, National Sponsorship Manager, Australian Institute of Company Directors
"Easily the most beneficial, relevant and dynamic workshop I have been to"
Ben Cox, Brisbane Legacy
"I have attended other sponsorship seminars but this was far and away the most valuable and relevant"
Gary Henshall, Parks and Leisure Australia
"This is a truly wonderful workshop, especially for people new to the industry. Full of insight, real case studies and extremely useful information to take back to your organization. It's Friday afternoon and I want to get back to work!"
Xanthe Chapman, University of NSW
"Excellent - Thanks Richard. I've been in this game a while, but still have taken many things away to make me more successful"
David Furniss, The Leukaemia Foundation
"The most valuable workshop I’ve attended - so specific and learnt from real life experiences"
Rebecca Hardie, Wellington City Council, NZ