“As a direct result of the marketing strategies which were developed during your consultancy visit we have achieved immediate positive outcomes which have exceeded our initial expectations and performance targets. The implementation of the Destination Marketing Plan has resulted in a decrease of our annual advertising budget yet the marketing and promotional strategies which were identified in the Plan have resulted in significant increases in visitation numbers, duration of visitor stay (775% increase in 4 day stay over 2 year period) and increase of income for commercial operations (180% within 12 month period). Your consultancy facilitated the development of a practical plan which enables us to have a more logical, strategic and focused approached to the marketing and promotion of Mitchell. The strategies which were developed were creative, simple, cost effective and easy to implement and evaluate. Importantly however these strategies enabled us to identify and directly communicate our target markets. Feedback from our clients and visitors has also been extremely positive.
From a personal perspective, the opportunity to work with you in developing the Plan has provided me with skills and knowledge that are transferable to other facets of my career. The manner and skills with which you facilitated and mentored the learning process and your genuine interest and subsequent follow up are qualities which are so rarely found in other consultancy services. “
Noela Ward, Booringa Shire Council